Castle Print & Design

Commercial printing for businesses throughout the UK & Europe.

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  • Articles & Tutorials
    • PRINT ARTICLES >>
      • 11 Benefits of Online Printing Services
      • Are Your Labels Selling Your Brand?
      • Booklet Printing & Publishing | Booklet Planning
      • Building Business Presence with Digital Printing
      • Business Brochure Printing: Picking The Perfect Paper
      • Choosing The Right Business Card Material
      • Colour Issues | Working in Spot & Process Colour
      • Digital, or Litho – How Do I Choose?
      • Fonts & Typefaces Explained
      • Free Business Cards – a bargain right?
      • How To Apply Printed Vinyl | Wet & Dry Methods
      • How to Design and Print Your Own Business Card Using ‘Pages’
      • How to Design a Photo ID Card that Reduces Card Cloning Attempts
      • How Visual Retail Merchandising Catches Your Attention in 2018
      • Logo Design
      • Print vs Digital Media – The Death of Print?
      • Print Technology
      • Proof That Print Is Not Dead | Most Consumers Still Prefer Print on Paper
      • QR Code Printing
      • Rich Black Explained | Using Rich Blacks In Your Artwork
      • Setting Up Your Office To Use Continuous Forms
      • Spot and Process Colours Explained
      • Thermo Process Explained
      • Understanding The Importance of Business Printing For Brand Promotion
      • Website Design
      • Web Design to Print Design – Making The Transition
      • What Makes A Logo Stand The Test of Time?
    • PRINT TUTORIALS >>
      • How To Design A Ghost Image
      • How To Design An A4 Folded Leaflet
      • How to Design a Business Card
      • How to design a Letterhead
      • Preparing A Print File In Adobe In-Design
      • How To Design A Pull Up Banner In Adobe InDesign
      • Text to Outlines – how to convert text into outlines
    • PHOTOSHOP HOW TO >>
      • How to Design an Alien Head Logo
      • How To Design A Pencil
      • How To Create Metal Text With Bloodstain Effect
      • How To Create Rusty Text with Holes
      • How to create Glossy Buttons
      • How to create a simple, clean content box
      • How To Preserve Spot Colours in Photoshop
      • How to create a Disney Navigation Interface Design
      • How To Design Custom Fitted Logos
      • How to create a Futuristic Logo Design
      • How to Design a Metallic Content Box
      • How to create a Clipboard Design
      • How to create an Industrial Text Effect
      • How to create an iRiver design
      • How to create a Professional Blog Template Design
      • How to create a Robot Head design
    • REVIEWS >>
      • Buying & Selling Art | ArtShowcase Review
      • Top 10 Best All In One Laser Multi-Function Printers

Brochures, Leaflets & Flyers

Glossy Folders

Brochures

Brochures come in a variety of sizes, shapes, materials and finishing options.

As with buying white goods for instance, there are many ‘box-shifters’ in our industry also, who operate by getting work in and out of the door as quickly as possible, with no thought of whether the client is getting the ‘right’ product.

Taking printed stationery in general, brochures can be one of the most expensive items you ever purchase so it is particularly important you choose the right supplier.

  • One who will spend the time and talk you through the various options.
  • One who will advise on how to keep costs to a minimum.
  • One who will go the extra mile to make sure you get exactly what you asked for.
  • One who will advise on the various options relating to materials, ink colours, special effects etc.

If you are thinking of a brochure then remember, whatever you can supply yourself, whether it be typewritten copy, high-resolution pics or even an idea of how you wish the brochure to be laid out, can help save you money on artwork costs.

Leaflets  / Flyers

Please be aware that brochures & folders are subject to VAT, however flyers & leaflets are generally free of VAT.

Flyers are generally printed on card whereas Leaflets are produced on paper stock.

Flyer & Leaflet Prices

Folders & Cutting Guides

cutting guides

Folders are printed on a large flat sheet and trimmed using a cutting guide.
If you can choose from a standard guide, this will save you money.

See here for Printed Folders options.

Brochure FAQ’s

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  • Brochure FAQ's

Can you explain what you mean about spot colour and process colours?

For an in-depth explanation see here: Spot & Process Colours Explained

Will the colour(s) I see on a PDF proof print exactly as I see them onscreen?

Generally, no! Some colours are fairly representative whereas others are a long way off. The monitor you view your proof on is a device that mixes colours using red, green and blue (RGB). Without getting too technical, if your monitor has not been calibrated to display a Pantone® colour, then it’s unlikely you will see an accurate representation.

If choosing one or more specific spot colours (for branding purposes etc.) then it’s essential the colours are chosen from a printed Pantone® swatch, unless you know your screen is accurately calibrated.

An example – if you were to select Pantone® Violet in your graphics program, it’s very likely that this will show as a ‘blue’ onscreen. If you were then to look at Pantone® Violet in a Pantone® swatch you’ll see that the true colour is actually a rich purple. It follows that if you’d selected this colour for your design from what you see onscreen (blue), then it’s very likely that you won’t be happy with the final printed results (purple).

Useful Site Links

Paper Sizes UK
Envelope Sizes UK
Glossary of Print Terms UK
Spot & Process Colours Explained
Legal Requirements - Stationery
Copyright Information
Trade Printing Service

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Bleeds explained

Basically, a bleed is artwork that goes over the edge of the printed sheet.

If your design needs to have a bleed then it’s important to allow 3mm overlap (see image A below). As the letterhead will be printed on oversize material (SRA4), this gives the guillotine operator a chance to cut into the artwork and produce a good finished letterhead. (see image B below).

A
How to design a letterhead fig. 3
B
How to design a letterhead fig. 4

Why do we need a bleed?

If the artwork ended at the edge of the sheet and the guillotine cut was only 0.5mm out, then we could end up with an unsightly thin white strip down one edge of the sheet, which is not ideal.

Also, if there is a large stack of paper on the press, with the best will in the world there will be the odd sheet that doesn’t get fed through the press 100% accurately so if a bleed hasn’t been put in place this could cause issues.

Extending the artwork over the edge of the sheet allows for a little leeway when it comes to the time for trimming.

If you’ve set your workspace for A4 and intend to use bleeds then, depending on what software package you are using you may need to set the workspace to oversize A4 (SRA4), which measures 225mm x 320mm.