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Home Articles & Tutorials Understanding The Importance of Business Printing For Brand Promotion

October 28, 2017 By castle Leave a Comment

Understanding The Importance of Business Printing For Brand Promotion

rich blacks 4 colour model


Every business owner wants to advertise his business in order to sell and make profits. Every organization wants to make their brand popular. Well! Its mandatory for businesses to advertise their products and services in order to reach their target audience. Winning clients, making sales, and earning profits are some of the common objectives of all businesses.

We are living in a highly competitive business environment and it is very crucial that you know how to keep pace with it. Your brand’s visibility and company’s image plays an important role in acquiring potential clients and sustaining existing ones. The solution to this is right business branding. But, business branding is often perceived as something only for big corporates and tend to scare off small business owners but this should not be the case. Whether big or small, every enterprise needs to have a clear idea of the image they want to convey to their target audience.

For many companies, business printing has become a significant tool in improving their presence in the market. There are a plenty of reasons why you have to pay attention in improving your brand’s image and presence in the market. You can know them in so many easy ways but what is more important is to understand how to achieve them in first place. Business printing is an essential tool in enhancing your business presence.

Why Business Printing Is Good For Promoting a Brand?

Business printing is one of the most effective ways by which you can engage your potential audience efficiently, communicate your message and promotes brand recall. The first objective of these services is to make sure that the business is adequately communicated to the customers.

If a business is not communicated properly, everything fails and it does not matter how thoroughly you’ve studied the target market, even a slight mistake can ruin the branding game. Even the slogan and logo of your brand will work only when they are communicated clearly to the customers. Brand creation is just the stepping stone of the marketing. How quickly and how well the company is able to create brand awareness determines the success of a business.

Business printing can be in the form of flyers, brochures, business cards, catalogues, posters and as well as with your invoices, letter heads, corporate folders, docket books etc. If you are wondering what you can gain from improving the visibility of your company through business prints then here are some of them:

● Business printing communicates your brand properly

The second most important reason of opting for business printing service is because it is the most effective and affordable marketing medium. Mailer printing, leaflets, booklet printing and catalogues printing have been in use since time immemorial. They are budget-friendly yet quite effectual in marketing a brand.

It can bring you closer to your goal because of its ability to reach your target audience. Moreover, if you are able to find the best business printing service then you can convey easily your company’s objectives, products and services it offers. Thus letting your brand and company remembered.

● It lets your company develop your own identity

Impressing potential customers is one of the primary objectives of business printing services. A crisp and neat business card can impress a people and raise the business to a higher level in the minds of the clients. Your business logo, name and brand can be incorporated in your writing pads, notebooks, scribbling pads, diaries etc.

As these items can be used personally within your business or can be given as compliments to your clients. Both ways, your business’ brand can let you develop your identification and distinction. Each customer or clients who will receive your item with impressive prints increases your company’s potential for acquiring more clients through making your business more visible.

● Develops trust with your actual and potential clients

As part of being consistent with your brand logo and name, it makes sense in terms of promoting your business to your clients. Thus, handing a crisp, impressive and clear business prints to your potential clients let you escalate your business to another level. You can also make them believe that you can offer them the best products and services as it reflects on your organized and professional business prints.

These aforementioned are some of the reasons why brands are starting to search for the right printing service company. Making your business available at all times, using professionally made business prints can increase your profitability over time. While selecting any printing service ensure that they have experience and comprehensive knowledge in the printing field. Efficient business printing service would offer premier quality service at cheaper rates. So, it’s better to compromise on price rather than compromise on quality of business cards.

Once the business printing service is chosen, ensure that it adheres to promises made regarding business deals. Also verify whether it delivers business orders on time alongside the quality. These aspects can be determined easily by a company’s reputation in the market.

Printcloud.ca is a customer centric online web-to-print service provider which gives consumers and small businesses access to high quality print products at affordable prices. They provide the best online printing services in Toronto and are well-equipped to accommodate any request from large offset commercial runs to speciality custom orders. It is a one stop shop to get your own customized business cards, door hangers, envelopes, flyers, brochures, greeting cards, letterheads, booklets, notepads, postcards, stickers, pocket folders, table tent cards etc.

Besides this, they provide high quality business cards in Toronto and other areas of Canada and the US. They have an online design lab where you can create your own business card and design services from their in-house graphic design team. From prepress to production to your front doorstep, they will keep you in the loop with notifications on the progress of your job. Request a free sample package now! Visit https://www.printcloud.ca/

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Bleeds explained

Basically, a bleed is artwork that goes over the edge of the printed sheet.

If your design needs to have a bleed then it’s important to allow 3mm overlap (see image A below). As the letterhead will be printed on oversize material (SRA4), this gives the guillotine operator a chance to cut into the artwork and produce a good finished letterhead. (see image B below).

A
How to design a letterhead fig. 3
B
How to design a letterhead fig. 4

Why do we need a bleed?

If the artwork ended at the edge of the sheet and the guillotine cut was only 0.5mm out, then we could end up with an unsightly thin white strip down one edge of the sheet, which is not ideal.

Also, if there is a large stack of paper on the press, with the best will in the world there will be the odd sheet that doesn’t get fed through the press 100% accurately so if a bleed hasn’t been put in place this could cause issues.

Extending the artwork over the edge of the sheet allows for a little leeway when it comes to the time for trimming.

If you’ve set your workspace for A4 and intend to use bleeds then, depending on what software package you are using you may need to set the workspace to oversize A4 (SRA4), which measures 225mm x 320mm.