Business card first impressions :
It is a truism that, in business, first impressions count. It takes three seconds to judge a person.
This is about three times as long as it takes to judge a
business card - so get this fundamental aspect of your business wrong and you risk falling at the first hurdle.
Instead of seeing your company stationery -
letterheads,
brochures & flyers,
printed envelopes,
compliment slips - as a necessary evil, they should be looked at as your company's flagship.
They are usually the first thing a potential customer sees - and if you don't get it right, they could well be the last.
Presenting the right image :
The whole ethos of your business must be tied up in the presentation of your stationery - and this isn't to be taken lightly.
If you hand over a
business card printed with hearts and flowers at a finance meeting,
don't expect a call. Often, like so many things in life, less is more.
How your stationery is designed affects the whole feel of your business - while the
clean, traditional lines of a serif font may be the answer for an accountant or solicitor for instance, it may get lost in a pile of hip, colourful PR
business cards.
Flyers in particular need to stand out - if you're competing with the swathes of promotional
material pushed through letterboxes and into hands, what you offer must be eye-catching.
How often have you seen damp, bedraggled looking flyers coating bar tables come closing time? But the really special ones will find their way into someone's back pocket - and your business has gained another customer.
