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Business Cards History (3)

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IV. Calling Card Etiquette
Ladies' and gentlemen's Calling Cards were to be exchanged according to the existing etiquette rules.
What are those p.p. marks on Calling Cards? Read about the simple etiquette that oiled the wheels of friendship in earlier times.
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History of the business card - page 3

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III. Business Cards, 19th century (Europe)

As an adoption from French court etiquette, visiting cards came to America and Europe.

They included refined engraved ornaments and fantastic coat of arms. Visiting cards, or calling cards, were an essential accessory to any 19th century middle class lady or gentleman.

Business Card History - Lincoln

 

Business Card History - Kennedy

Business Cards, 19th century
(USA)
In the United States there was a rigid distinction between business and visiting cards.

The visiting cards served as tangible evidence of meeting social obligations, as well as a streamlined letter of introduction. The stack of cards in the card tray in the hall was a handy catalog of exactly who had called and whose calls might need to be returned. They did smack of affectation however, and were not generally used among country folk or working class Americans.

Business cards on the other hand, were widespread among men and women, of all classes with a business to promote. It was considered to be in very poor taste to use a business card when making a social call. A business card, left with the servants, could imply that you had called to collect a bill.

 

Business Card History - Lee

 
see also:- The Development of Print Technology

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Business card history page 3
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Business Card History
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The history of business card text is used with kind permission of our friends at BeLight Software, makers and suppliers of the highly-rated Business Card Composer for Mac OS X.

Belight Software

Business Card Composer for Mac OS X

Click on icon above for more info on Business Card Composer for the Mac.

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